Senior Software Development Engineer

Amazon Brand Stores are the exclusive destination where brand owners showcase their content and product catalog with custom creative — attracting millions of visits daily across Amazon.com and beyond. The Brand Stores team is using generative AI to reinvent every layer of this experience: store creation, optimization, performance analysis, and customer insights. You'll own new brand-building experiences across both the advertiser-facing tools and the shopper-facing storefronts, making foundational technical decisions on how generative AI transforms the way brands connect with customers. This is a full-stack role spanning customer-facing (CX) and advertiser-facing (AX) applications. Brand Stores serve as the landing page experience where advertisers direct shoppers to learn more about their brands, and are seamlessly integrated with Sponsored Ads. You'll drive cross-functional collaboration with Product Managers, TPMs, SDEs, and leaders across the org to deliver end-to-end solutions that bridge human creativity with AI at Amazon scale. Key job responsibilities - Own the design and delivery of new generative AI-powered brand-building experiences across advertiser-facing (AX) and shopper-facing (CX) applications, making foundational architectural decisions that shape the platform - Lead the technical direction for integrating generative AI into store creation, optimization, and shopping experiences — defining how these technologies are applied, evaluated, and scaled - Design and build full-stack applications and APIs that power Brand Stores for millions of daily visits, owning quality, scalability, and reliability of your systems - Drive cross-functional collaboration with Product Managers, TPMs, SDEs, and org leaders to translate product vision into well-architected technical solutions - Establish engineering best practices across the team — raising the bar on code quality, operational excellence, and system design - Apply data analytical skills to drive customer insights and performance improvements, using data to inform architectural and product decisions - Mentor engineers across the team and serve as a technical resource that peers seek out for design guidance and expertise About the team The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. The Brand Stores team within Sponsored Products and Brands is chartered to create agentic brand store building experience, automating brand store creation, personalization, and optimization across global marketplaces, serving millions of brand owners world-wide.